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Co-operators
Calm in the Storm
Agency: Angry Butterfly
Art Director: Emily Vilches
The Challenge:
Extreme weather and windstorms are often understood in reverse, through damage not warning. Climate change is making these events more frequent and severe. Co-operators needed to shift perception of this threat and demonstrate how TomorrowStrong® helps Canadians stay ahead of it.
The Big Idea:
In this campaign, a real Co-operators financial advisor steps out of the office and into a storm simulator in Oshawa, delivering expert guidance while facing hurricane-level winds and rain. The result is a powerful demonstration of how TomorrowStrong® helps Canadians find calm in the storm.
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